Gary Payton and WNBA/Los Angeles Sparks player Nneka Ogwumike competed against Alonzo Mourning and Chris Brickley in this year’s Courtside Countdown Challenge. At the heart of the event, Michelob ULTRA fitted the basketball court with a rollout of large-scale LED displays showcasing branded content and images of the new cans. There was a private VIP room and meet-and-greet section led by Ward, Rochester and Torrocha, who provided signings of custom-made poster cards featuring their respective Team Can art.Īttendees were treated to an open bar serving complimentary Michelob ULTRA beer and spritzers, and the Latin Fixin’s Food Truck cooked up burgers, sandwiches, quesadillas and more. The set-up drew inspiration from the NBA Hall of Fame format, including LED screens illuminating each artwork alongside glass displays housing the 2023 range of cans and the iconic Larry O’Brien NBA Championship Trophy. A dedicated station showcased artwork made in collaboration with studio and conceptual artist Bradley Ward, Chuck Anderson, illustrator, designer and muralist David Mark Zimmerman and more. Social media personality Julieanna Marie Goddard ( and recording artist and producer Chandler Great, known under the moniker Turbo, made notable appearances. The event drew a fashionable crowd, with several attendees fitted in sporty streetwear as they posed on a red carpet set against a branded Michelob ULTRA x NBA backdrop.
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